Cannabis Shopping- 5 Things Potential Buyers Expect
The cannabis market has been booming since it became legal in the country. The pandemic has pushed growth even further. Not surprisingly, the industry has immense competition, and businesses struggle to stay ahead of the curve. The only way you can do it is by understanding customer expectations and matching them with the experiences you deliver. You need to think beyond products and services because every brand has the best to offer. The idea is to think like a potential buyer and fulfill their needs every time they buy from your dispensary or website. Here are the things they expect when they drop in for cannabis shopping.
Variety in products
The market has the broadest range of cannabis products at this point. Consumers no longer want to stick with the herb, oil, or tinctures. They look forward to trying new products such as edibles, concentrates, and topical creams, and lotions. The best way to thrive is by expanding your product portfolio to include everything a buyer may ask for. Stop at nothing and keep adding more.
Convenient buying options
Right now, customers want nothing more than convenient buying options. Stepping out is still not the safest thing to do, so buyers prioritize e-commerce shopping. You need to offer doorstep delivery and curbside pickup options to align with the needs of the new normal. The virus is here to stay, so an e-commerce shift is indispensable for all brick-and-mortar establishments.
Apart from convenient buying, customers also expect businesses to go the extra mile with safe packaging. While packaging has always been the cornerstone of viable selling in this industry, it becomes all the more crucial right now. You need to use high-quality Dispensary Bags that keep the aroma locked in whether buyers pick products in-store or have them delivered at the doorstep. Ensuring child safety in packaging is equally crucial because kids and parents are at home most of the time.
Secure in-store experience
If consumers do step in-store, they expect a risk-free experience. Fortunately, a few simple measures make it possible. Ensuring social distancing is the best way to start. You can do it by limiting the number of people inside at any point in time. Setting up self-service kiosks and POS systems is another effective measure to ensure in-store safety. It prevents queueing and enables cashless payments as well.
Despite the industry becoming legal and regulated, newbies still encounter many apprehensions when dipping their toes. They expect education, and you must provide it every way you can. Have information on cannabis strains, composition, consumption methods, and safety rules on your website. Employ seasoned budtenders who can help new buyers pick relevant products while shopping in the dispensary. Train them to handle queries and address doubts because it enables your business to win consumer trust.
Cannabis buyers have many expectations when they buy products online and in-store. But fulfilling them isn’t a big challenge, provided you keep pace and make diligent efforts. Be there with the best products, provide information, and ensure safety, and you are good to go!