PMTA and the vaping industry
Are you a vaper wondering what PMTA is? And how PMTA affects vapers and the brands at the same time?
Naked 100, Skwezed and Air factory are the top names in the vaping industry and they hold the majority market-share in e-liquid space. When I contacted these brands regarding the PMTA, they affirmed that they are applying for PMTA. It seems the veterans are gearing up to take up the hurdle.
Regulations are always good for consumers and the manufacturers as far as safety and sustainability are concerned. PMTA (Pre-market tobacco product application) deadline is a piece of good-bad-ugly news for vaping brands and vapers.
The PMTA submission date can change the vaping world with a few significant regulations. Experts believe that the PMTA process will pave the way for a great future for vaping brands. However, many small vaping brands may have to shut their doors and throw away the keys.
Let’s understand what’s in store for vaping brands and vapers when we hit the deadline for PMTA.
The PMTA advantage
The good news is PMTA will revamp the vaping industry with stricter rules and regulations. Users will be able to identify the products that are FDA-approved. Also, PMTA will sweep away the fake brands and black-market vapes from the industry. Do you know why? Read on.
The PMTA process involves a lot of stringent rules and parameters to obtain approval for marketing a product. Fake brands will never be able to even apply for the PMTA. That being said, the vaping industry will become clean and trustworthy, which is an excellent advantage for the end-users.
Every single vaping brand has to submit a list of supporting documents to fulfill the FDA’s PMTA process. Even then, the FDA may or may not approve the application when the product doesn’t meet the approval criteria.
Brands dealing with multiple products are the ones that receive the hardest punch on the face. Multi-product brands need to get the PMTA approval for all their products and it will cost a fortune for them. To manage the losses and expenses, there is a possibility that they will have to raise the cost of their products. As a result, end-users will have to shell out more bucks than they used to spend earlier.
The sad part
The PMTA process can be expensive and time-consuming. Small vaping brands may not have the luxury of availing huge business loans to survive the assessment period. Also, they may not be able to sell their products until they receive a nod from the FDA. As a consequence, they will be forced to quit the business and walk away with losses. For a vaper, he/she may not get to buy from their favorite brand ever again.
PMTA an overview
Vaping is a safer alternative to tobacco smoking, which causes cancer and other severe ailments. Given the overwhelming support and demand from the vapers, the best brands will make it through this hassle. The latest date for PMTA submission falls on August 2021.
Our president Mr Trump and HHS secretary Mr Alex Azar promised changes in the PMTA process, which may be favorable for vaping brands and vapers. At the same time, anti-vaping organizations are pushing the blocks to eliminate the whole industry.
The whole industry is watching and the actions of Mr Trump and his administration are in focus. However, when you take a closer look at history, businesses with high-demand tend to survive the rough tides.