FDA’s New Rules on Flavored Vape Juice!

by Martin B. · March 18, 2019

It’s taken them a while, but the FDA has finally issued guidance surrounding their ruling on flavored e-liquid!

You would be forgiven for thinking that the FDA had forgotten about vaping for a while. Four months ago, they announced that they would be issuing a new ruling surrounding the sale of flavored e-liquid.

It’s nothing new to many vapers to hear that the FDA is continuing their running battle against vaping. Another product which judging by their regulating, they feel is no different than traditional cigarettes. One of their biggest problems with vaping and e-cigarettes is that they feel that they are targeted towards younger children and teenagers.

In their war against vaping, the new FDA guidance on e-liquid flavors sets out to limit the exposure of children and teenagers to e-liquid products. Some of the proposed changes that they have put forward include:

Enforcement actions against any e-liquid in packages which the FDA says could attract minors or be attractive to minors.
Prohibit sales in businesses and establishments which allow minors entry. ( This would mean that all convenience and corner stores could no longer sell any flavored e-liquid, but would still be able to legally sell cigarettes, tobacco products, alcohol, and even pornography. )
Quantity limits on purchases to prevent bulk buying and special offers.
Enhanced age verification for online sales to prevent children and teenagers from illegally buying e-liquid from online retailers.

These new rules don’t seem to make a lot of sense.

A variety of different retail organizations have already floated the idea of taking the FDA to court over the proposed new changes.

Since vaping begun to gain popularity over a decade ago, the majority of manufacturers, vape review websites and online vendors have been voluntarily enforcing their own packaging and age verification rules. Without the assistance or enforcement of the FDA.

What is increasingly apparent is that in their war against e-cigarettes and flavored e-liquid, the FDA continues to pick and choose the information and studies it cites as so-called evidence. They banked on a limited survey of 400 students from Connecticut in 2014 but ignored a 70,000-participant survey in 2018 of vapers, because it didn’t support their claims.

To vapers, it’s no surprise once again that the FDA is ignoring evidence which clearly shows that adult smokers are having more success quitting traditional cigarettes with the aid of e-cigarettes and flavored e-liquid than all other quit smoking aids combined.

Is the FDA trying to eliminate flavored e-liquid to prevent teenagers from vaping or are they only trying to prop up a dying tobacco industry?

The FDA will accept public comments for thirty days on the draft guidance, and it will go into effect thirty days after the final guidance is issued. It’s never too late to have your say on vaping related issues, and there are several large vaping advocacy groups operating across the United States around the world working on this right now.

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Martin B.

Ex-smoker, passionate vaper who loves to tell the world about the life-changing potential of vaping. Co-creator of Ecigclopedia with a background in Business & Finance. Prefers a dessert flavored vape and loves to innovate.